B7 Spirits bottle
2017
MISSION
Spirits bottle and bottle top design for a premium spirits brand. Spirit retailing price range is 40-60 EUR. The bottle should have a combined volume capacity for 700ml and 750ml.
Spirits bottle and bottle top design for a premium spirits brand. Spirit retailing price range is 40-60 EUR. The bottle should have a combined volume capacity for 700ml and 750ml.
The concept.
Beyond a purely aesthetic design conceptualization, a tactile experience is pursued for the bottle/closure to be taken, to be touch, to be felt, and create a greater interaction with the user. A high level of customization possibilities is crucial for further implementation on special editions and varieties of spirits.
Beyond a purely aesthetic design conceptualization, a tactile experience is pursued for the bottle/closure to be taken, to be touch, to be felt, and create a greater interaction with the user. A high level of customization possibilities is crucial for further implementation on special editions and varieties of spirits.
The bottle.
With a perfectly natural form that allows it to be highly recognizable regardless of labels. A dynamic shape allows Be7 to be energetic and look in transition despite being an object at rest,
Accompanied by a confident posture transmitting its own character and charisma. A substantial base remarks its solid stand and position of converging with its dynamism which is recognized in the way surfaces blend into each other effortlessly, overlapping themselves from certain angles of view, and inviting to be touched end explored in a deeper
sensorial manner (not only visually).
The closure.
A closure is as essential as a top-hat from 19th century gentleman, communicating personality; elegance; romanticism; and status. A clean shape allows it to be held and taken off the bottle in a comfortable manner; it is “dressed” with an elegant texture pattern creating an attraction effect due to the light transition over the pattern surfacing; along in combination with small radiuses the closure appeals for a broad tactile exploration, conveying the overall-sensorial experience of the project.
A closure is as essential as a top-hat from 19th century gentleman, communicating personality; elegance; romanticism; and status. A clean shape allows it to be held and taken off the bottle in a comfortable manner; it is “dressed” with an elegant texture pattern creating an attraction effect due to the light transition over the pattern surfacing; along in combination with small radiuses the closure appeals for a broad tactile exploration, conveying the overall-sensorial experience of the project.
Closure material & finish are customizable according to spirit variations / special editions, as well as the botlle's surface configuration supporting customization variants.
