Design study · 2025
Founder-led industrial design consultancy
From a simple idea
to a real product.
I help startups and businesses shape, design and develop products ready for the real world.
20+ yearsDesign experience
14 countriesInternational projects
End to endIdea to production
MunichWorking worldwide
Selected work
Products shaped with purpose.
A selection across consumer products, furniture, healthcare and experience design. Each project begins with a different question; every one needs a clear path forward.
Medical equipment · 2021
Omni-board
An integrated system designed to improve patient transportation and clinical workflows.
Furniture · 2026
Noho
A compact seating direction balancing comfort, structure and visual simplicity.
Aeronautics · 2022
Deutsche Aircraft
A visual design model developed alongside engineering to review changes, explore liveries and evaluate cabin configurations.Footwear design · Product visualization
Basketball footwear
A dynamic footwear concept developed to communicate performance, character and visual impact.What I do
One clear journey from possibility to product.
You do not need to arrive with technical knowledge or a finished brief. We begin with what you know and build clarity together.
Clarify the idea
We define the problem, the people it should serve and what the product needs to achieve.
Design the product
I turn the opportunity into clear product directions, then shape the strongest one with you.
Develop the details
Form, function, materials, colors and user experience come together in a coherent product.
Prepare to make it
We move through prototypes, suppliers and production decisions so the idea can become real.
How it works
Simple to understand. Rigorous where it matters.
A transparent process keeps the work moving and gives you the right information at every decision without unnecessary jargon.
- 01
Your idea
A need, observation or opportunity—even if it is only a rough thought.
- 02
Shape it
Explore possibilities and choose a clear, valuable product direction.
- 03
Develop it
Resolve how the product looks, works, feels and can be made.
- 04
Make it real
Prepare the right information and decisions for prototypes and production.
Why work with me
Senior design thinking with real-world ownership.
Direct collaboration
You work directly with me throughout the project, from the first question to the decisions that prepare a product for production.
International perspective
More than two decades of work across Europe, Asia and the Americas bring a broad but practical view to every challenge.
Beyond the concept
Experience with suppliers, prototypes and manufacturing means good ideas are shaped with the real journey ahead in mind.
Experience you can see in the work.
20+Years in design
14International awards
3Languages: EN · ES · DE
GlobalEurope · Asia · Americas
About me
Design entrepreneur. Product strategist. Educator.
I am a design business entrepreneur based in Munich, with more than two decades of experience turning ideas into products across Europe, Asia and the Americas.
I have worked with corporations, consultancies, startups and manufacturers, while also founding design businesses, joint ventures, and teaching industrial design. This gives clients more than design expertise: it brings an entrepreneurial understanding of what it takes to turn a promising idea into a viable product generating value.
I lead projects personally and bring in trusted specialist collaborators when the challenge needs them.
View LinkedIn profileStart a project
Have an idea worth making real?
Tell me what you are thinking even if it is only a rough sketch, an unanswered question or a problem you have noticed.
Tell me about your ideacontact@erick-martinez.com